![]() ![]() The only single tickets below $1,000 currently available on the secondary market, as of Friday, were for seats in the upper tier of the stadium - with a view of the back of the stage setup.Īnd despite the controversy created in November when Ticketmaster had to shut down sales because of unprecedented demand and the flak they took about only letting “verified fans” purchase tickets, the plan did exactly what it was intended to do, Weitzman said. Plus, he said, shows in major cities, such as Los Angeles and New York, command a higher price anyway. That means there’s less inventory on the market. The reason prices are so high, Weitzman said, is because Swift fans don’t want to sell their tickets. ![]() ![]() “When a show gets closer to being played off,” Weitzman said, “usually prices go down.” He’s been in the entertainment business for more than 30 years. “It’s a cultural thing,” Weitzman said of the special situation that is a Taylor Swift tour. Swifties tend to hold on to their tickets - as they see the shows as not “just” concerts. Weitzman works with artists and venues to maximize ticket sales for live events. That’s because the Taylor Swift ticket phenomenon is unlike anything the live concert business has seen, according to Jed Weitzman, head of music at Logitix. 8 show despite pressure from friends who are attending with her. Rightfully, Mahler, a recent graduate of American Film Institute’s director’s program, said she feels good about the price she paid.īut, she said, she absolutely will not resell her tickets for the Aug. Yet, given the insatiable thirst the American public seems to have for Swift at the moment, there are certainly people willing to shell out that much to see the pop star during her six-show run in Los Angeles, which runs from Thursday, Aug. To score the same deal this week on Stub Hub, Mahler would have to pay $2,000 each for tickets in the same section - or $12,000 total. And that price included the service fees, which can sometimes be as much as 27% of the ticket price, according to a U.S. That’s $253 each for seats in section 233, with a straight-ahead view of the stage. She scored a block of six tickets for the upcoming Taylor Swift Eras Tour at SoFi Stadium when they went on sale in the fall. Ariel Mahler was one of the lucky Swifties. ![]()
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